Wednesday, January 7, 2009
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How to Market a Pet Sitting Business

By michaelgavin
 
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Instructions

Things You’ll Need:

  • $150 budget
  • Business cards
  • Fliers
  • Website
  • Personal time
  • Motivation
  • Social networking skills
  • Step 1:
    Create the business cards. You can easily do this at a number of websites. Make sure they have the prices that you want, and that they have an easy to use online business card creator. Make sure you include your contact information and your website's URL.
  • Step 2:
    Build a website. There are currently quite a few web hosting services which allow you to easily create your own professional website. Make sure to include information about your company, a personal bio with experience and your contact information.
  • Step 3:
    Design the flyers. The fastest way to do this is with your word processor. You want the flyers to be simple, short and to the point. People walking by only have a few seconds to glance at them. Perhaps a picture of a happy puppy and a few choice lines. Also include you website's URL and your phone number.
  • Step 4:
    Go and network at the local dog parks. A few minutes of online research and you will know where any and all local dog parks are in your area. Bring some flyers and business cards with you. Post the flyers on trees and light poles, and hand out the business cards to people you meet.
  • Step 5:
    Post the flyers. Now it is time to market to residential areas. In the selected area of your choice, canvas all of the light poles with your pet services flyers.
  • Step 6:
    Post online ads. There are several free websites that allow users to post online ads. Utilize these handy services to your advantage and make sure to post an ad in them at least once every 3 days.
  • Step 7:
    Repeat until you have the clients. Over time you will be able to build up the clientèle that you are hoping for. But this will only be accomplished over time and through persistence.

Tips & Warnings

  • Be patient--building a business takes time. Be persistent and you will eventually see success.
  • You may want to look into getting a personal insurance policy to cover you while you are working with your clients' pets.

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